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What is the Orton Effect?

The Orton Effect is a photographic technique that blends two different photos of the same scene to achieve a mix of high and low detail areas. It essentially adds a gentle blur and glow to give a dreamlike quality to landscapes and portraits. It was originally conceived by Michael Orton in the 1980s.

Is the ‘bug’ biting your business?

There is no escaping the current media storm — it is EVERYWHERE! And while many are out panic buying toilet paper and canned goods, what is the overall impact on your photography business?

I saw it in my own business fairly early. I’m no doctor or financial expert, but it appears that one is in higher demand than the other. It appeared at the start that people are more worried about a looming financial crisis caused by this outbreak than the outbreak itself. Now it is both.